Playful · Active · Imaginative

Where imagination clicks into place.

Magnetic building blocks and tiles that spark creativity, movement, and joyful learning, so little builders grow strong, balanced, and confident, one play-filled moment at a time.

Shop the setsOur story
Strong, secure magnetsNon-toxic ABSAges 3+
Two children building a colorful translucent magnetic tile castle in a sunlit playroom
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6 setsto build, stack & imagine
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Strong magnets

Pieces click together securely for frustration-free building.

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STEM through play

Shapes, balance and spatial thinking, learned hands-on.

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Child-safe design

Non-toxic, BPA-free ABS with smooth, rounded edges.

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Gift-ready

Premium boxes and endless, screen-free creativity.

A parent and child building a translucent magnetic tile rocket by a sunny windowScreen-free family time
Our story

Play that helps kids grow.

“Aura Playy creates playful, active, and imaginative toys that help children build healthy habits early. Our products spark creativity, movement, and joyful learning. We inspire kids to grow strong, mindful, balanced, and confident, one play-filled moment at a time.”

Every Aura Playy set is designed for little hands and big imaginations: building towers, villages and whole worlds that kids can take apart and dream up again.

  • Creativity
  • Movement
  • Joyful learning
  • Confidence
The collection

Build it high. Build it wide.
Build it again.

Two ways to play: textured magnetic building blocks for themed worlds, and colorful translucent building tiles for open-ended creations.

Magnetic Building Blocks

Large, easy-grip cubes with themed artwork

Magnetic Building Tiles

Vibrant translucent shapes that glow in the light

Open-ended play

No rules. No limits. Just imagination.

Every build is unique, and every creation sparks new stories, ideas and discoveries.

Find your set
About Aura Playy

Premium toys with a purpose.

Aura Playy is the children’s brand from Aura Lyyfe. We bring together premium quality, modern design and purposeful play, helping children develop confidently, creatively and joyfully.

Made for little hands

Large pieces and smooth edges, designed for ages 3 and up.

Built to last

Durable, non-toxic ABS plastic with securely sealed magnets.

Mix & match

Combine Aura Playy block sets for even bigger worlds.

Easy to buy

Every set ships through Walmart.com, with a checkout you already trust.

A child stacking textured magnetic building cubes on a white table
Contact

We’d love to hear from you.

Questions about a set, wholesale, press or partnerships? Send us a note and we’ll get back to you.

marthadee@auralyyfe.com
  • 🛒Orders, shipping & returns are handled by Walmart.com, so check your Walmart order page first.
  • 🤝Wholesale, classrooms & partnerships: email us directly.
  • 💛Part of the Aura Lyyfe family.